By Kenneth Marcos 
Shoppers walking through SM City Pampanga paused as long queues formed near the activity center. Many had come not to shop, but to open a bank account, learn about loans, or ask how to start saving. For hundreds of farmers, workers, and small business owners, the visit of the Land Bank of the Philippines (LANDBANK) to the regional GOCC Service Caravan offered a rare chance to access financial services without traveling far or spending extra.
LANDBANK joined other government-owned and controlled corporations in the caravan to bring essential services directly to communities across Central Luzon. The bank set up on-site booths where visitors could open digital accounts within minutes, with staff guiding them through the process using mobile devices. Officials said this digital option helps those who find it difficult to visit a branch or lack the time to complete paperwork during regular banking hours.
The bank also conducted financial education sessions designed for first-time savers, farmers, market vendors, employees, and micro-entrepreneurs. Speakers explained the basics of budgeting, responsible borrowing, and the importance of building financial safety nets. Participants were also introduced to LANDBANK’s flagship programs for the agriculture sector, including the Agricultural and Fisheries Sectors Financing Program or AGRISENSO Plus.
AGNISENSO Plus provides flexible loans for farmers, fishers, cooperatives, and agri-based MSMEs. These loans may be used for production, equipment, processing, and other essential needs. LANDBANK representatives explained that easier access to credit helps communities increase productivity and earn more, especially at a time when many small producers struggle with rising costs and limited market reach.
The caravan also welcomed families and workers looking for government support. LANDBANK provided information on savings accounts designed for low-income households, payment services for government benefits, and digital tools that allow customers to make transactions safely on their phones.
According to the bank, its participation in regional caravans is part of a broader effort to make government services more accessible and reduce barriers for rural and underserved communities. By bringing financial services directly to public spaces, the bank hopes more Filipinos can make informed decisions about their money and take part in programs designed to uplift livelihoods.
The event highlighted the value of meeting people where they are—whether inside a shopping mall, a barangay hall, or a far-flung community. For many attendees, the outreach meant one less bus ride, one less day taken off from work, and one more opportunity to secure a better financial future.
LANDBANK said it will continue joining service caravans and community events nationwide to ensure that farmers, fishers, small business owners, and workers have access to the tools they need to grow and succeed.
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