By Kenneth Marcos 
Family-run farms in Central Luzon show how agriculture and tourism can grow together
Under the shade of mango trees and surrounded by rice fields, farmers shared stories of turning their small farms into tourist destinations. This week, these stories are reaching beyond Philippine borders.
From October 5 to 11, 2025, the Agricultural Training Institute (ATI) is hosting a study visit on farm family enterprises focused on farm tourism. The event brings together participants from Malaysia, Thailand, and the Philippines to exchange knowledge and experience on how farming can go hand-in-hand with tourism.
The activity is taking place at the Rural Development Education Center (RDEC) Function Hall and selected Learning Sites for Agriculture (LSAs) in Central Luzon, a region known for its rich farmlands and growing agri-tourism sector.
The main goal of the study visit is to showcase how Filipino family-run farms successfully blend agricultural production, tourism, sustainability, and community development. Participants will see firsthand how these farms welcome visitors, offer farm tours, promote local food, and teach sustainable practices—all while earning extra income and supporting rural livelihoods.
One highlight of the program is the visit to LSAs that have become models of how small farms can grow into self-sustaining enterprises. These farms are run by families who use innovative techniques and strong community partnerships to attract tourists and educate the public about farming.
According to ATI, this initiative is more than just a learning exchange—it is also part of a larger push for inclusive rural development through education, innovation, and international partnerships. By gathering ASEAN participants and focusing on the achievements of Filipino farm families, ATI hopes to strengthen regional cooperation and inspire more communities to explore farm tourism as a livelihood option.
“Farm tourism offers a powerful way to bring development to the countryside. It not only provides extra income to farmers, but also educates visitors and promotes love for agriculture,” said an ATI official during the opening program.
Aside from farm visits, the study tour includes workshops, presentations, and group discussions. Topics range from farm planning and marketing, to sustainability practices and tourism safety standards. Participants are also encouraged to share their own experiences and build partnerships across countries.
The ASEAN delegates expressed appreciation for the warm welcome and the wealth of knowledge they gained from Filipino farmers. Many said they plan to bring these ideas home to strengthen farm tourism in their own countries.
This study visit is part of ATI’s Extension Month 2025 celebration, which highlights the theme “One Goal, One Extension”—a call for unified efforts in spreading agricultural knowledge and empowering rural communities.
As interest in agri-tourism grows across Southeast Asia, the Philippines—through ATI and its network of model farms—continues to play a leading role in promoting sustainable, inclusive, and community-driven approaches to rural development.
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