By Kenneth Marcos 
As the sun rises over Manila Bay, thousands of volunteers are expected to gather once again—armed with gloves, sacks, and the spirit of bayanihan—to clean up the shores and waterways of one of the country’s most iconic coastlines.
Set for September 20, 2025, the International Coastal Cleanup (ICC) Day will bring together environmental advocates, families, students, employees, and concerned citizens at SM By the Bay in Pasay City. This is part of a global movement to reduce marine pollution and protect ocean life.
One Day, One Purpose: Clean Water for All
The event is part of an annual worldwide campaign that encourages communities to take part in cleaning up rivers, lakes, and oceans. In the Philippines, which ranks among the top contributors to ocean plastic waste, the need to act is urgent.
“This isn’t just about picking up trash,” said an environmental volunteer. “It’s about showing we care for the environment and the future of our children.”
Manila Bay, while known for its beautiful sunsets and busy waterfront, also suffers from pollution caused by plastic, food waste, and other debris coming from households, businesses, and storm drains.
According to the Department of Environment and Natural Resources – NCR (DENR-NCR), this year’s ICC theme, “Nurturing Cities for a Sustainable Future,” highlights the role of urban communities in protecting the environment. As more people live in cities, the pressure on natural resources increases—making collective action even more important.
Why This Cleanup Matters
Studies show that about 80% of ocean plastic comes from land-based sources, mostly through rivers and waterways. Once in the ocean, this waste harms marine life, damages fisheries, and even affects human health through microplastics that end up in seafood.
Last year, over 150,000 volunteers joined the cleanup efforts nationwide, collecting more than 1 million kilos of trash from beaches, rivers, and coastal communities.
This year, organizers are expecting a similar turnout, especially from schools, private companies, and civic groups. Cleanup tools and safety equipment will be provided on-site, and proper waste segregation will be implemented during collection.
How You Can Join
Everyone is welcome to participate. Just head to SM By the Bay, Pasay City, on Saturday, September 20, and register at the volunteer booth. Wear comfortable clothes, bring your reusable water bottles, and be ready to work as a team.
Other coastal areas across the country will also host simultaneous cleanup drives, led by local government units and environmental groups.
Caring for the Environment Starts With Us
As climate change, pollution, and overpopulation continue to threaten natural ecosystems, events like the ICC remind Filipinos of the power of unity and shared responsibility.
The cleanup may last only a few hours, but the message echoes far beyond the shores: a clean environment is a shared duty—for today, and for the generations to come.
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