By Kenneth Marcos 
A quiet screening room in Quezon City filled with hushed anticipation as employees watched a story that hits close to home for many Filipinos.
The National Food Authority (NFA) Central Office officially kicked off the 18-Day Campaign to End Violence Against Women (VAW) with a special film showing titled “It Ends With Us.” The movie follows the journey of a woman trapped in a cycle of intimate partner violence and her courageous steps toward safety, dignity, and self-worth.
NFA officials said the activity aims to raise awareness about violence against women, spark meaningful conversations, and encourage a culture of respect and protection for all women and girls. By sharing stories like this, the agency hopes to motivate employees and the public to actively support efforts to prevent abuse and empower survivors.
The campaign aligns with the government’s broader VAW-free initiatives, which promote legal protection, social support systems, and community engagement to address domestic violence and gender-based abuse. NFA emphasized that creating a safe environment is not only the responsibility of authorities but also of communities, workplaces, and individuals.
Activities throughout the 18-day period include educational seminars, discussions, and advocacy programs designed to help participants recognize signs of abuse, understand legal rights, and learn how to support victims effectively. The NFA encourages everyone to use these opportunities to reflect on their role in building a safer, more equitable society.
Through this campaign, NFA seeks to strengthen its commitment to gender equality and social responsibility, reminding Filipinos that ending violence against women requires both awareness and action.
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