By Kenneth Marcos 
On a weekday morning in Manila, 32-year-old office worker Liza opened her passbook and wondered how she could grow her small savings faster. Like many Filipinos, she dreams of building an emergency fund but often finds it hard to stay consistent. This is the kind of challenge Land Bank of the Philippines hopes to address with its latest nationwide promo encouraging more Filipinos to save.
Landbank has launched the “IpoNalo 2.0 Power Up Promo,” a program designed to motivate private depositors to increase their account balances while giving them a chance to win major prizes. The campaign runs until December 31, 2025, and is open to all private deposit account holders of the state-owned bank.
Under the promo, depositors earn one raffle entry for every ₱50,000 increase in their savings. Landbank said the goal is to inspire customers to build stronger financial habits while rewarding those who consistently set money aside. Among the prizes to be given away are a Toyota Zenix Hybrid and cash rewards including ₱1 million and ₱500,000.
The grand draw is scheduled for January 14, 2026. Landbank reminded customers that every additional deposit and maintained balance gives them more chances of winning, making the promo a blend of financial responsibility and exciting rewards. Full mechanics are available on the bank’s official website.
Savings rates in the Philippines have remained low in recent years, especially among low- to middle-income households. According to the Bangko Sentral ng Pilipinas, many Filipinos struggle to save due to rising living expenses and irregular income. Programs like IpoNalo aim to encourage a culture of savings by offering incentives that catch the attention of everyday depositors.
Financial experts continue to emphasize the importance of having at least three to six months’ worth of expenses in emergency funds. For many working Filipinos, a structured challenge such as Landbank’s promo can provide the extra push they need to start building that safety net.
As the year continues, Landbank hopes more Filipinos will take the opportunity to grow their savings and improve their financial security. The promo highlights a simple message: small, consistent deposits can lead to bigger rewards—both for the future and possibly through the raffle draw.
Pwersa Balita – Your Trusted Source in Agri News