By Kenneth Marcos 
Early in the day, residents of Barangay Coloong lined up with sacks of plastic waste, hoping to turn trash into small rewards. For many families, the simple act of cleaning their surroundings became a way to earn and help protect the environment at the same time.
Environmental workers from the Department of Environment and Natural Resources (DENR) Metropolitan Environmental Office–North actively joined the “Trash to Cashback” seminar, collection, and redemption activity held in Valenzuela City. The initiative aims to promote proper waste management while encouraging community participation through incentives.
The program was organized by the Valenzuela City government under Mayor Weslie Gatchalian, in partnership with the City Environment and Natural Resources Office (CENRO), the Metropolitan Manila Development Authority (MMDA), and Basic Environmental Systems and Technologies Inc. (BEST Inc.), with support from Barangay Coloong officials.
As part of the activity, Estero Rangers Ferdinand Cullianan and Ernilo Toh contributed various types of plastic waste to the program’s Environmental Points collection system. Under this system, residents can bring recyclable materials such as plastic bottles and packaging in exchange for points. These points can later be redeemed for goods or incentives, encouraging households to reduce waste and practice recycling.
Beyond waste collection, the Estero Rangers also shared important information about environmental laws and the impact of improper waste disposal. They reminded residents that clogged canals and waterways are often caused by unmanaged trash, which can lead to flooding, health risks, and damage to marine ecosystems.
The activity supports the broader Manila Bay Rehabilitation Program, a long-term effort to restore and protect the bay by improving water quality and reducing pollution. One key strategy is strengthening solid waste management in communities, especially those located near esteros and rivers that drain into Manila Bay.
According to environmental officials, community-based programs like “Trash to Cashback” play a vital role in changing habits at the household level. By giving incentives, local governments hope to make waste segregation and recycling more appealing and sustainable in the long run.
Valenzuela City has been recognized for its active environmental programs, including waste reduction campaigns and partnerships with private groups. The collaboration with national agencies and local communities highlights the importance of shared responsibility in solving environmental problems.
For residents, the program offers more than just rewards. It provides an opportunity to take part in protecting their surroundings while learning practical ways to manage waste at home. Simple actions, when done consistently, can lead to cleaner streets, safer waterways, and healthier communities.
As efforts continue, officials encourage more Filipinos to take part in similar initiatives. Protecting the environment starts with everyday choices, and collective action remains key to achieving a cleaner and more sustainable future.
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