By Kenneth Marcos 
As shoppers line up early to buy meat, rice, and vegetables for family gatherings, many worry if their budget will still be enough. With the holidays fast approaching, prices in wet markets often rise, putting extra pressure on Filipino households already feeling the strain of daily expenses.
To protect consumers, the Department of Agriculture (DA) has tightened its monitoring of wet markets to keep food prices stable and supplies sufficient. On Thursday, the DA led a joint price and supply inspection at the Muñoz Public Market in Quezon City, one of the busiest markets in Metro Manila, ahead of the expected holiday rush.
The inspection was led by Assistant Secretary Genevieve E. Velicaria-Guevarra and was joined by the Quezon City Government, Food Terminal Inc. (FTI), the Department of Trade and Industry (DTI), and the Philippine National Police (PNP). The team checked the prices of basic food items, including rice, pork, chicken, fish, and vegetables, and ensured that these were within the suggested retail prices set by the government.
According to the DA, the increased demand during the holiday season often leads to price spikes, especially for meat and other staple foods. This can hurt consumers, particularly low- and middle-income families, who rely on wet markets for affordable daily needs. By strengthening surveillance and coordination with local authorities, the agency aims to prevent overpricing, hoarding, and illegal price manipulation.
During the inspection, officials reminded vendors to follow fair pricing rules and display price tags clearly. They also talked with market administrators to ensure that supply deliveries remain steady in the coming weeks. The presence of the PNP served as a warning against unscrupulous traders who may take advantage of the season.
The DA said that food supply remains adequate nationwide, with rice stocks stable and local production of vegetables and poultry continuing to meet demand. Government-backed outlets such as Kadiwa stores and FTI-supported markets are also being prepared to offer cheaper alternatives, especially in urban areas where prices tend to rise faster.
The DTI, meanwhile, emphasized that consumers can report overpriced goods through local government units or official hotlines. Regular monitoring will continue not only in Quezon City but also in other key markets across Metro Manila and nearby provinces.
The DA stressed that these efforts are part of a broader push to ensure food security and protect the purchasing power of Filipinos, especially as families prepare for Christmas and New Year celebrations. Officials said similar inspections will be carried out in the coming days to make sure that markets remain orderly and fair.
As the holiday season draws near, authorities are urging both sellers and buyers to work together. Fair prices, honest trade, and vigilant monitoring can help ensure that every Filipino family can put food on the table without breaking the bank.
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