By Kenneth Marcos 
For many Filipinos, honey is more than just a sweetener—it’s a natural remedy, a pantry staple, and a source of livelihood for local beekeepers. Now, a new research study hopes to better understand how Filipinos buy and use honey, and they need your help.
If you’ve bought honey in the last two years, you can be part of a nationwide research project titled “Value Chain Assessment for Locally-Produced Honey in the Philippines.” This study aims to explore how honey is produced, sold, and consumed in the country, and how to make the industry stronger for Filipino beekeepers.
Why Your Opinion Matters
Every jar of honey sold supports farmers, beekeepers, and small businesses. But the local honey industry also faces many challenges—such as competition from imported products, mislabeling, and low awareness among consumers about where their honey comes from.
By answering a short survey, you can help researchers understand what Filipino buyers want when it comes to honey, how much they’re willing to spend, and what they value—whether it’s price, packaging, or purity.
This information will be used to create better programs and policies that support the growth of the honey value chain—from bee farms all the way to your kitchen table.
Who Can Join?
The survey is open to all Filipino consumers who have purchased honey—whether raw or processed—within the last two years. It doesn’t matter where you bought it: a grocery, a market, an online store, or directly from a farm. If you’re a honey buyer, your opinion counts.
How to Join the Survey
Taking part is easy and only takes a few minutes. You can join by clicking the link below or scanning the QR code:
🔗 https://tinyurl.com/r7bvpv97
If you have any questions, you may contact the research team through email at honeyvca@gmail.com or call +63 961 0295 973.
Support Local, One Response at a Time
The more people participate, the clearer the picture becomes. This research will not only benefit scientists and researchers—it will directly help Filipino beekeepers and honey producers find better ways to grow their businesses and serve customers like you.
Take a few minutes to join the survey today. Your simple response can help sweeten the future of the local honey industry.
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