By Kenneth Marcos 
As the new year begins, many Filipino families sit down to plan their budgets, hoping that 2026 will bring more stability, savings, and peace of mind. For workers, farmers, and small business owners, the goal is simple but meaningful: set aside money, little by little, for emergencies and future dreams.
This focus on financial discipline will take center stage on January 13, 2026, as LANDBANK joins the national radio program “Magandang Umaga Pilipinas” on DZRH. The show will feature Paul Christian C. Cortez, Head of LANDBANK’s Digital Promotion and Utilization Department, who will discuss how Filipinos can begin and strengthen their personal savings journey.
During the broadcast, Cortez is expected to explain how saving does not always require large amounts of money. He will highlight LANDBANK’s PISO Plus savings account, which allows clients to start saving with a minimal opening balance. The product is designed for first-time savers, including students, farmers, overseas workers’ families, and minimum-wage earners who want an easy entry point into formal banking.
For those ready to grow their savings further, LANDBANK will also feature OptiSaver Plus, a deposit product that offers higher interest rates while keeping funds accessible. According to the bank, this option is suited for individuals who want to earn more from their savings without taking risks, making it attractive to households planning for education, health needs, or small investments.
LANDBANK, a government-owned bank, plays a major role in promoting financial inclusion across the country. It serves millions of Filipinos, particularly in rural areas, by providing savings accounts, loans, and digital banking services. The bank has long partnered with farmers, fishers, cooperatives, and local governments to support agriculture and countryside development.
By joining a widely listened-to radio program, LANDBANK aims to reach ordinary Filipinos who rely on radio for daily news and practical advice. “Magandang Umaga Pilipinas” is aired on selected DZRH stations nationwide, including Manila, Cebu, Davao, Baguio, Iloilo, Zamboanga, Cagayan de Oro, and many other key cities and provinces. This broad reach allows financial information to reach communities where access to seminars and online resources may be limited.
Financial experts often stress that building savings early in the year helps families manage expenses better and reduces reliance on high-interest loans. Even small, regular deposits can grow over time and provide protection during emergencies such as illness, crop failure, or job loss. Formal savings accounts also offer safety, as deposits in Philippine banks are insured by the Philippine Deposit Insurance Corporation up to ₱1 million per depositor.
LANDBANK said it continues to simplify banking processes and expand digital services to make saving more convenient. Clients may open accounts at any LANDBANK branch nationwide, with staff available to guide new account holders through the process.
As 2026 unfolds, the message from the radio program is clear: saving is possible for everyone, and starting small is better than not starting at all. With accessible banking products and trusted information, Filipinos are encouraged to take practical steps toward a more secure financial future.
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