By Kenneth Marcos 
As families in Cebu and Masbate pick up the pieces after a devastating earthquake and Typhoon Opong, many are left with damaged homes, lost income, and uncertainty about how to recover. Amid these difficult times, the Land Bank of the Philippines (LANDBANK) has announced special financial assistance programs to help affected Filipinos rebuild their lives.
“We are with you,” LANDBANK said in a message of support, assuring victims that they will not face this crisis alone. The bank emphasized its commitment to serve not just during stable times, but especially during moments of disaster and hardship.
Relief and recovery support through financial aid
LANDBANK is rolling out its existing emergency and livelihood loan programs to support those hit hard by the calamities. These include options for small business owners, public workers, and credit cardholders in need of immediate financial help:
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CARES Plus Program – Aimed at micro, small, and medium enterprises (MSMEs), cooperatives, and organizations affected by natural disasters or business disruption. This offers flexible loan terms to help restart operations or recover lost income.
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eSalary Loan – Designed for government employees with LANDBANK payroll accounts who urgently need financial support. Loans are processed quickly and paid through their regular payroll.
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EasyCash – For LANDBANK credit cardholders needing fast access to extra funds, EasyCash offers convenient cash advances with manageable repayment options.
These programs are part of LANDBANK’s broader mission to empower communities and support recovery in disaster-affected areas.
How to apply or inquire
For those interested in these financial services, LANDBANK encourages affected individuals to get in touch with their Customer Care Center:
📞 (02) 8-405-7000
📞 1-800-10-405-7000 (PLDT toll-free line)
📧 customercare@landbank.com
LANDBANK staff are ready to assist with questions, eligibility checks, and application guidance.
Rebuilding lives, together
According to the National Disaster Risk Reduction and Management Council (NDRRMC), the earthquake and typhoon caused widespread damage in several barangays across Cebu and Masbate, affecting both homes and livelihood sources.
Farmers, fisherfolk, market vendors, and public school workers were among those most heavily impacted. With many relying on daily income to survive, having access to fast and flexible financial aid is a lifeline that can help them recover faster.
In times of disaster, solidarity matters just as much as relief. LANDBANK’s move to activate support programs serves as a reminder that recovery takes a united effort—from local government units, the private sector, and every institution ready to lend a hand.
To our kababayans in Cebu and Masbate: you are not alone. Help is here, and with the right support, recovery is possible.
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