Exploring ‘hypercare’ beyond the headlines of ASEAN 2026.
Behind every ASEAN handshake and family photo lies a dedicated group of individuals who operate on minimal sleep, maintain constant coordination, and hold on to hope that somehow everything will come together neatly when it matters most.
As the ASEAN chair for 2026, the Philippines hosted the Association of Southeast Asian Nations (ASEAN) Summit and Related Meetings from May 6 to 8 in Cebu, marking the 9th year after the country chaired the goup in 2017.
Beyond formal diplomacy and official discussions, the theme “Navigating Our Future Together” was also reflected in the subtle interactions taking place behind the scenes. Individuals from diverse cultures, languages, and work environments collaborated seamlessly, united by a common goal.
One reminder that hit the core came from Presidential Communications Office (PCO) Secretary Dave Gomez. His emphasis on the importance of “hypercare” resonated throughout the summit, ensuring that every delegation felt welcomed, supported, and cared for during their stay in the country.
For Host Media Liaison Officers (HMLOs), media coordination and public relations responsibilities extended beyond their typical day-to-day tasks during the event.
This was my third ASEAN assignment as HMLO. I previously handled delegations from Lao PDR and South Korea. This time, I was assigned to work with the Indonesian media delegation, which was one of the largest visiting groups, comprised of both state and private media representatives.
My partner, Carlo Lorenzo Datu from Region 3, and I were part of the team responsible for managing the Indonesian delegation. Alongside other HMLOs assigned to the ASEAN Member States (AMS), we facilitated smooth coordination and provided support for the visiting media delegations throughout the summit.
The fast-paced environment demanded constant coordination, quick decision-making, and calm communication amidst diverse work cultures and language barriers.
Also during the summit, one moment underscored the significance of recognizing the needs of media teams beyond just logistical concerns.
President Prabowo Subianto’s visit to the Philippines was a significant highlight for the Indonesian delegation. This marked the first time the Indonesian president traveled overseas in a Maung vehicle, a light tactical vehicle manufactured by Indonesia’s national defense industry and specifically transported to the country for the summit.
Some members of the delegation, however, initially struggled to obtain clear shots of the vehicle.
Recognizing the importance of the moment for the Indonesian media team, HMLOs coordinated with the responsible personnel and requested arrangements for the upcoming engagement. This would allow the delegation to capture the visuals necessary for their coverage.
The request was subsequently accommodated.
As I reflected on it, I realized that moments like these capture the essence of liaison work. It’s not always about grand gestures; often, it’s about understanding what truly matters to people and ensuring that things run smoothly behind the scenes.
Despite the pressure and long hours, the Indonesian delegation maintained a warm and respectful demeanor throughout the assignment, demonstrating their commitment to fostering positive international relations.
Their ability to navigate challenges with grace left a lasting impression on the other participants, paving the way for fruitful discussions and collaborations.
“Please allow me to extend my deepest gratitude for all the invaluable assistance and kindness you extended throughout the summit. Your support, generosity, and warm hospitality truly made a lasting impression on me,” said Indonesian Senior Public Relations Specialist Aris Munandar before leaving the country.
Beyond the protocols, media centers, and security preparations, ASEAN 2026 served as a reminder that hospitality, professionalism, and kindness have the power to bridge cultural and language barriers.
The experience also became personal in unexpected ways. As one of the younger HMLOs then who was striving to keep up with the pace, I now find myself gradually transitioning from “kuya” to “tito.”
At the same time, it was reassuring to observe younger HMLOs developing their skills and gaining confidence in the same environment we once entered as newcomers, years ago.
The 49th ASEAN Summit and related meetings are already scheduled to take place from November 10 to 12, 2026, in Metro Manila.
Whether I will still be part of the next chapter or eventually fade into the background after the next snap, I honestly do not know yet.
But one thing became clear during this assignment: the most meaningful aspect of working with ASEAN has never been the title or access. It has always been about the people you meet, the trust you cultivate, and the quiet moments behind the scenes that remind you why “hypercare” truly matters. (ORVR, PIA Region 12)
