By Kenneth Marcos 
Inside offices and farms linked to the country’s carabao program, a simple celebration turned into a moment of gratitude as colleagues honored a leader who has helped guide the industry forward.
The Philippine Carabao Center (DA-PCC) marked the birthday of its Executive Director, Dr. Liza Battad, recognizing her leadership and contributions to the development of the country’s carabao industry. The celebration, held on April 1, 2026, became an opportunity for the agency to reflect on its progress and reaffirm its goals.
Officials and staff from the DA-PCC expressed appreciation for Battad’s role in strengthening programs that support farmers, dairy producers, and rural communities. Under her leadership, the agency has continued to promote carabao-based enterprises, which provide livelihood opportunities and help improve income for smallholder farmers.
The carabao industry remains an important part of Philippine agriculture, especially in rural areas where draft animals and dairy production support daily farm operations. Through programs led by DA-PCC, farmers receive training, access to improved breeds, and technical assistance to boost productivity.
Colleagues described Battad as a steady and inspiring leader who promotes service excellence within the agency. Her guidance has been linked to ongoing efforts to modernize operations under what the agency refers to as “PCC 2.0,” a strategy aimed at improving efficiency, innovation, and outreach.
The agency emphasized that strong leadership is key to achieving its long-term vision of a more empowered and sustainable carabao industry. This includes expanding dairy production, improving animal health services, and strengthening partnerships with local communities.
Over the years, DA-PCC has played a vital role in increasing awareness of the economic value of carabaos, not only as farm animals but also as sources of milk and other products. These efforts contribute to food security and provide additional income streams for Filipino families.
As the country continues to modernize its agriculture sector, agencies like DA-PCC remain focused on inclusive growth. By supporting small farmers and promoting sustainable practices, the agency aims to ensure that development reaches even the most remote communities.
The birthday celebration also served as a reminder of the shared mission among staff and stakeholders. Employees expressed their commitment to continue working alongside their leadership to achieve common goals and deliver better services to the public.
For many in the agriculture sector, moments like this highlight the importance of unity, dedication, and strong leadership in driving progress. With continued collaboration, the agency hopes to reach greater milestones in the years ahead.
As DA-PCC moves forward, it carries with it a renewed sense of purpose—to uplift the lives of farmers and strengthen the carabao industry for future generations.
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