About
About Us
Pwersa Balita is a dedicated News and Agri Affairs media organization committed to telling stories that truly matter—especially those rooted in the land, the sea, and the everyday lives of Filipinos often left out of the mainstream spotlight.
With more than 28 years of experience in broadcast journalism, we deliver credible, timely, and relevant agriculture and general news to millions of Filipinos across print, digital, and social media platforms.
We believe agriculture is more than an industry—it is the nation’s lifeline. Pwersa Balita amplifies the voices of farmers, fisherfolk, agri-entrepreneurs, and rural communities that have long been overlooked. We shine a light on stories of resilience, innovation, and progress that shape the future of both rural and urban Philippines.
We combine the values of traditional journalism with modern innovation—publishing weekly print editions and providing engaging digital content designed for today’s fast-moving audiences. From investigative reports and hyper-local coverage to multimedia storytelling and PR services, we bridge the gap between rural realities and the national discourse.
Founded in 2003 and guided by media veterans Jimmy Vistar and Roy Bato, Pwersa Balita stands as a force for truth, inclusivity, and community empowerment. As a proud member of the Publishers Association of the Philippines, Inc. (PAPI), we are committed to using the power of media to inform, inspire, and empower communities toward progress.
Pwersa Balita — your trusted source for agriculture, news, and information.
Vision Statement
To be a trusted and influential source of news and agricultural affairs, grounded in truth, relevance, and public service — giving voice to communities often overlooked and helping shape informed, forward-thinking Filipinos.
Mission Statement
Pwersa Balita is committed to delivering accurate, ethical, and empowering journalism focused on news and agricultural affairs.
We aim to:
- Bridge the information gap between rural and urban communities
- Amplify the voices of farmers, fisherfolk, and the underserved
- Provide hyper-local and national stories that inform, educate, and inspire
- Embrace digital innovation while upholding the core values of truth, accountability, and public service
- Promote journalism that nurtures understanding across generations — from tradition to transformation
Editorial Direction
Pwersa Balita is guided by an editorial direction that blends public interest journalism with a strong commitment to the agriculture sector, rural communities, and underrepresented voices.
We prioritize stories that:
- Inform and empower everyday Filipinos — especially farmers, fisherfolk, and rural workers
- Hold power accountable while being constructive and solutions-oriented
- Spotlight hyper-local issues with national relevance
- Promote food security, environmental sustainability, and inclusive development
Our reporting style balances:
- Accuracy and accessibility — delivering facts in a way that’s easy to understand
- Investigative and community-based journalism — going beyond headlines
- Positive storytelling — without shying away from uncomfortable truths
We are open to innovation, including the use of digital tools, AI-assisted research, and social-first content strategies, but we remain anchored in the core values of truth, fairness, and journalistic integrity.
As a newsroom, we choose to uplift rather than inflame, to educate rather than manipulate, and to listen deeply to the voices of those shaping the country from the ground up.
The People Behind Pwersa Balita
Pwersa Balita is a proud member of the Publishers Association of the Philippines, Inc. (PAPI), where co-founder Jimmy Vistar has previously served multiple terms as a member of the Board of Directors. Vistar is a seasoned figure in community journalism and a respected entrepreneur with a deep passion for agriculture — an industry he continuously supports through advocacy and media initiatives.
His partner, Roy Bato, co-founder of Pwersa Balita, is a veteran broadcaster with over 28 years of experience in print, mainstream, and digital media. He is also the founding president of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) CALABARZON Chapter, and is widely known for his advocacy for ethical journalism and regional media empowerment.
Together, Vistar and Bato form a powerhouse alliance dedicated to delivering credible, community-centered news that resonates with every Filipino. Their partnership is anchored in a strong commitment to inclusivity, innovative storytelling, and hyper-local journalism — with particular focus on the often-overlooked agriculture sector, which both founders believe is essential to sustainable national development.
Pwersa Balita is more than just a news outlet — it is a platform that promotes curated, values-driven journalism, offering the public positive, educational, and easily digestible news content crafted to engage and inform the diverse generations consuming news today.
Our Story
Pwersa Balita traces its roots back to early 2003, when it was first conceptualized by co-founders Jimmy Vistar and Roy Bato, in collaboration with the late Johnny Dayang, one of the most respected journalists in the country and then-president of the Publishers Association of the Philippines, Inc. (PAPI).
What began as a humble newspaper column gradually evolved into a weekly newspaper publication. Over the years, the paper underwent numerous transitions, including changes in editorial leadership and several iterations of its name — the most recent being Pwersa News. Despite the challenges, the publication remained committed to its mission of delivering relevant and impactful journalism.
In 2023, the publication was officially rebranded as Pwersa Balita, signaling a renewed vision and identity. This marked the beginning of its digital transformation, laying the groundwork for a more modern and accessible media platform.
By 2025, Pwersa Balita repositioned itself as a dedicated News and Agri Affairs media outlet — a bold move to focus on a sector often neglected by mainstream media. Today, it continues to push boundaries by embracing innovation, digital platforms, AI-driven tools, and emerging technologies to serve a broader and more diverse audience.
Pwersa Balita stands firm in its legacy — and future — as a force for inclusive, reliable, and community-rooted journalism.
Services Offered
- News writing
- Press release publication
- Social media syndication
- PR campaigns
- news coverage
- Video/Audio news content
- Press Conference
Pwersa Balita is a flagship media brand operated by IB Solutions – IBS Worldwide Corp, a duly registered corporation and PhilGEPS Platinum member, ensuring full compliance with government procurement standards.
It is a joint venture between JCV Worldwide Traders Corp and IBS Worldwide Corp, combining expertise in media, public relations, agriculture, and grassroots communication to deliver high-impact, socially relevant journalism through both traditional and digital platforms.
Our Platforms:
- Print – news paper
- News Website
- Social Media channels
- Live Stream
- Produced videos
- Media Forums
- Annual Awards
- Onsite Production & Events
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